OTOGARD is a market leading automotive care brand under PT Kreasi Semesta Group. Since 2005, we’ve delivered professional-grade products, ranging from engine care to car shampoos, trusted by major car brands. Backed by ISO-certified manufacturing and advanced R&D, we serve both retail through modern trade & online channels, and B2B markets.
Job Purpose
The Marketing Manager will lead the end-to-end marketing strategy for Otogard’s consumer business, focusing on product portfolio, new product development, and digital-first communication. The role is pivotal in building brand equity, fostering innovation, and accelerating growth in retail and e-commerce.
Key Responsibilities
1. Product Portfolio Management
- Develop portfolio strategies for Otogard, covering pricing, pack formats, and product mix to maximize growth across channels.
- Monitor product performance, market trends, and competitor activities to identify opportunities.
2. New Product Development (NPD)
- Lead the NPD process: consumer insights, product concept creation, and launch strategy.
- Work closely with R&D and supply chain to ensure product feasibility and cost-effectiveness.
3. Marketing Communication
Develop and lead the execution of integrated marketing campaigns, focusing on digital, to build brand awareness, drive engagement, and deliver business growth and market share.
Requirements
Experience
- Minimum 2 years of experience as Brand Manager in the FMCG industry.
- Proven success in brand building, new product launches, and digital-first marketing.
- Experience in managing cross-functional projects and agency coordination.
Technical & Business Skills
- Data-driven with strong analytical skills to track performance and optimize campaigns.
- Strong understanding of consumer behavior and brand positioning in mass-market FMCG.
- Strong knowledge of digital marketing platforms.
Other Qualifications
- Bachelor's degree in Marketing, Business Administration, or related fields (Master degree is a plus).
- Excellent leadership, communication, and team management skills.
- A passion for automotive is a strong advantage.